Thursday, April 17, 2008

Jose Gonzalez: Heartbeats

It’s been a while since Melancholicus posted a music video on Infelix Ego, and while ferreting around on YouTube the other day, he came across this gem, namely a video of that Sony Bravia commercial that features thousands of bouncy balls of every shade and colour spilling in slow motion down the streets of San Francisco to the accompaniment of Jose Gonzalez’ song Heartbeats.

This commercial was aired regularly in Ireland around 2005 and 2006, when Melancholicus was in his first year of absence from the seminary, attempting to adjust once again to the lay state and quite at a loss for what to do with himself. Each time he saw it, he was transfixed, unable to speak or to act, and moved by a surge of strong emotion even to the point of tears. In fact, even thinking about it now is enough to cause a lump to rise in his throat. How very odd.

Melancholicus wonders what sort of dark necromancy is going on in his subconscious that he should be so moved by a commercial for a high-definition flat-screen TV. He has not had this peculiar response to other ads for the same product, so there must be something about the combination of the soundtrack and the slow-motion sight of the coloured balls spilling down the street that reaches into the depths of his soul. The song is heart-stirringly beautiful, but played on its own it does not have the same effect. Nor do the bouncy balls, in the absence of the song. But together they draw forth teary springs in an experience of almost religious intensity.

Psychology is a fascinating thing. Enjoy.

Best watched on a Sony Bravia, naturally.

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